⌘K
PN
Experiments
v3.0
The Growth OS auto-launches A/B tests on headlines, offers, forms, and layouts — then reallocates traffic to winners.
Active experiments
4
Auto-running across portfolio
Winners declared (30d)
2
+21.4% avg conversion lift
Incremental leads
+1,284
Attributable to winning variants
Lead quality lift
+8.4 pts
Avg score across winners
Conversion lift & lead quality — last 7 days
Auto-shifted traffic produced compounding gains
Agent active
Auto-shift enabled · 95% confidence threshold
EXP-2041Winner declared
Headline
Online MBA — Philadelphia
Arcadia University · 6d running · 12,480 visitors observed
Hypothesis
Outcome-led headline beats brand-led for working adults 30-45.
Baseline CVR
4.1%
Conversion lift
+38.2%
Lead quality
+14 pts
Variants
ATrust25% traffic
"Arcadia University — A globally-respected MBA."
Visitors
3,120
CVR
4.10%
Lead quality
62
BOutcomes
Winner
50% traffic"Earn 31% more in 24 months. Philly's working-adult MBA."
Visitors
6,240
CVR
5.67%
Lead quality
76
CUrgency25% traffic
"Spring cohort closes April 30 — Apply free this week."
Visitors
3,120
CVR
4.65%
Lead quality
58
CVR by variant
Agent backlog · next 24 hours
12 experiments queued from Opportunity Engine signals
Headline
Test outcome-led variant on 4 nursing pages
Form
Progressive form rollout — 6 grad pages
Offer
Fee-waiver test on 3 cybersecurity pages