⌘K
PN
Analytics Center
v3.0
Multi-touch performance across institutions, programs and traffic sources.
Visits
84,520
12.3%vs last 30d
Form Submissions
7,180
8.7%vs last 30d
Conversion Rate
8.5%
1.4%vs last 30d
Cost per Lead
$42.18
6.2%lower CPL
Visits & Leads
Daily over the last 30 days
Device Split
Last 30 days
Mobile58%
Desktop32%
Tablet10%
Heatmap intensity
Top Traffic Sources
By session volume
Top CTAs Clicked
Click-through rate per CTA
Request Info (Hero)
4,810 clicks
18.2%
Apply Now (Sticky)
3,120 clicks
12.5%
Download Brochure
1,980 clicks
7.8%
Schedule Advisor
1,240 clicks
5.1%
A/B Test Winners
Statistical significance > 95%
| Test | Variant | Conv. Lift | Confidence | Status |
|---|---|---|---|---|
| Hero — Outcome stat vs. Faculty quote | B (Outcome) | +18.4% | 98% | Winner |
| CTA Color — Orange vs. Navy | A (Orange) | +11.2% | 96% | Winner |
| Form Length — 4 vs 7 fields | A (4 fields) | +24.7% | 99% | Winner |